{"id":1960,"date":"2012-10-10T09:35:11","date_gmt":"2012-10-10T00:35:11","guid":{"rendered":"https:\/\/www.kouenirai.com\/kakeru\/index.php\/2012\/10\/10\/100_3\/"},"modified":"2020-04-22T11:59:02","modified_gmt":"2020-04-22T02:59:02","slug":"100_3","status":"publish","type":"post","link":"https:\/\/www.kouenirai.com\/kakeru\/column\/business\/namai_shouri\/1960","title":{"rendered":"\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u30fb\u6839\u672c\u300d\u306b\u3064\u3044\u3066\u518d\u8003\u3059\u308b\uff5e\u9023\u8f09\u30b3\u30e9\u30e0\u30fb100\u56de\u76ee\u3092\u8fce\u3048\u3066"},"content":{"rendered":"

\u4eca\u56de\u3067\u3001\u300c\u8b1b\u5e2b\u306e\u5fc3\u300d\u306b\u304a\u3051\u308b\u9023\u8f09\u30b3\u30e9\u30e0\u304c100\u56de\u76ee\u3092\u8fce\u3048\u307e\u3059\u3002\u3053\u3061\u3089\u3067\u9023\u8f09\u30b3\u30e9\u30e0\u306e\u63b2\u8f09\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u305d\u306e\u5f53\u6642\u306f\u3001\u79c1\u81ea\u8eab\u3001\u307e\u3060\u30a2\u30e1\u30ea\u30ab\u304b\u3089\u5168\u9762\u5e30\u56fd\u3057\u3066\u9593\u3082\u306a\u3044\u9803\u3067\u3057\u305f\u3002<\/p>\n

\u9577\u5e74\u306e\u6d77\u5916\u751f\u6d3b\u306b\u30d4\u30ea\u30aa\u30c9\u3092\u6253\u3061\u5e30\u56fd\u3057\u305f\u79c1\u304c\u76ee\u306b\u3057\u305f\u300c\u65e5\u672c\u306b\u304a\u3051\u308b\u5909\u5316\u306e\u4e00\u3064\u300d\u306f\u3001\u300c\u65e5\u672c\u793e\u4f1a\u306b\u304a\u3051\u308b\u300e\u7e26\u793e\u4f1a\u69cb\u9020\u300f(vertical social structure)\u306e\u5d29\u58ca\u300d\u3067\u3057\u305f\u30022012\u5e74\u3092\u8fce\u3048\u305f\u73fe\u5728\u3001S.N.S.(social networking service)\u3084\u30d6\u30ed\u30b0\u7b49\u306e\u6d3b\u7528\u3067\u3001\u4eba\u3005\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e”\u5b9f\u969b\u306b\u306f\u4f1a\u3063\u305f\u3053\u3068\u306e\u306a\u3044\u76f8\u624b”\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u7c21\u5358\u306b\u3084\u308a\u53d6\u308a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002S.N.S.\u3084\u30d6\u30ed\u30b0\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u4fbf\u5229\u3068\u8a00\u3048\u3070\u4fbf\u5229\u306b\u306f\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4e00\u65b9\u3067\u3001\u3053\u306e\u73fe\u8c61\u306f\u3001\u4eba\u9593\u793e\u4f1a\u306b\u304a\u3051\u308b\u300c\u672c\u6765\u306e\u3001”\u53e4\u304d\u826f\u304d”\u4eba\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u300d\u3092\u5927\u5d29\u58ca\u3055\u305b\u308b\u5f79\u5272\u3082\u679c\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u672c\u7a3f\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u30fb\u6839\u672c\u300d\u306b\u3064\u3044\u3066\u518d\u8003\u3059\u308b\u76ee\u7684\u3067\u3001\u4eca\u3001\u6539\u3081\u3066\u3001\u300c\u672c\u6765\u306e\u3001”\u53e4\u304d\u826f\u304d”\u4eba\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u300d\u3092\uff08A\uff09\u3001\u300c\u73fe\u5728\u306b\u304a\u3051\u308b\u4eba\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u300d\u3092\uff08B\uff09\u3068\u3057\u3066\u6bd4\u8f03\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\uff08A\uff09\u672c\u6765\u306e\u3001”\u53e4\u304d\u826f\u304d”\u4eba\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u306e\u5177\u4f53\u4f8b\uff081995\u5e74\u9803\u306e\u3082\u306e\uff09<\/p>\n

\uff081\uff09   \u5e74\u9f62\u304c\u4e0a\u3001\u3042\u308b\u3044\u306f\u793e\u4f1a\u7d4c\u9a13\u304c\u8c4a\u5bcc\u306a\u4eba\u306b\u5bfe\u3057\u3066\u306f\u3001
       \u76f8\u624b\u306b\u5bfe\u3057\u3066\u305d\u308c\u76f8\u5fdc\u306e\u656c\u610f\u3092\u6255\u3044\u3001
       \u5e38\u8b58\u3001\u4e14\u3064\u3001\u7bc0\u5ea6\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u3063\u3066\u3044\u305f\u3002<\/p>\n

\uff082\uff09  \u5e74\u8cc0\u72b6\u3001\u30af\u30ea\u30b9\u30de\u30b9\u30fb\u30ab\u30fc\u30c9\u3001\u6691\u4e2d\u304a\u898b\u821e\u3044\u306a\u3069\u3001
       \u5927\u5207\u306a\u4eba\u306b\u5bfe\u3057\u3066\u624b\u66f8\u304d\u3067\u3001\u5fc3\u3092\u8fbc\u3081\u305f\u6328\u62f6\u72b6\u3092\u51fa\u3057\u305f\u3002<\/p>\n

\uff083\uff09  \u300c\u5927\u5207\u306a\u7528\u4ef6\u306f\u5b9f\u969b\u306b\u76f8\u624b\u306b\u4f1a\u3063\u3066\u3001\u3042\u308b\u3044\u306f\u96fb\u8a71\u3067\u8a71\u3059\u300d\u3092
       \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u3068\u3057\u305f\u3002<\/p>\n

\uff084\uff09  \u4eba\u3068\u5f85\u3061\u5408\u308f\u305b\u3092\u3057\u3001\u7d04\u675f\u306e\u6642\u9593\u306b\u9045\u308c\u305d\u3046\u306b\u306a\u3063\u305f\u969b\u306f\u3001
       \u99c5\u3067\u96fb\u8eca\u304b\u3089\u964d\u308a\u305f\u3089\u5373\u3001\u7d04\u675f\u306e\u5834\u6240\u307e\u3067
      “\u6025\u304e\u8db3”\u3067\u6b69\u3044\u305f\uff08\u6642\u306b\u306f\u8d70\u3063\u305f\uff09\u3002<\/p>\n

\uff085\uff09 \u826f\u3044\u53cb\u9054\u3092\u4f5c\u308b\u306b\u306f\u300c\u5fc3\u3092\u8fbc\u3081\u3066\u4e01\u5be7\u306b\u4eba\u3068\u63a5\u3059\u308b\u300d\u3053\u3068\u304c
      \u4f55\u3088\u308a\u3082\u5927\u5207\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n

\uff08A\uff09\u306b\u304a\u3051\u308b5\u3064\u306e\u8003\u3048\u65b9\u306f\u3001\u672c\u6765\u3001\u4f1d\u7d71\u7684\u306b\u65e5\u672c\u4eba\u304c\u5099\u3048\u3066\u3044\u305f\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u30fb\u6839\u672c\u300d\u3067\u3042\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002\u3068\u3053\u308d\u304c\u300121\u4e16\u7d00\u306b\u5165\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30e1\u30fc\u30eb\u304c\u6025\u901f\u306b\u4eba\u3005\u306e\u751f\u6d3b\u3092\u652f\u914d\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\uff08A\uff09\u306b\u304a\u3051\u308b5\u3064\u306e\u5177\u4f53\u4f8b\u306f\u4ee5\u4e0b\uff08B\uff09\u306e\u3088\u3046\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n

B\uff1a\u73fe\u5728\u306b\u304a\u3051\u308b\u4eba\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u306e\u5177\u4f53\u4f8b\uff082012\u5e74\u73fe\u5728\u306e\u3082\u306e\uff09<\/p>\n

\uff081\uff09 S.N.S\u3084\u30d6\u30ed\u30b0\u7b49\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5e74\u9f62\u30fb\u8077\u696d\u306b\u95a2\u4fc2\u306a\u304f
     \u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u3005\u3068\u4ea4\u6d41\u304c\u56f3\u308c\u308b\u306e\u3067\u3001
     \u3069\u306e\u3088\u3046\u306a\u76f8\u624b\u306b\u5bfe\u3057\u3066\u3082\u300c\u53cb\u9054\u611f\u899a\u300d\u3067\u63a5\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f
     \uff08”\u7e26\u793e\u4f1a\u69cb\u9020”\u306e\u5d29\u58ca\uff09\u3002<\/p>\n

\uff082\uff09  \u6328\u62f6\u72b6\u3092\u9001\u308b\u969b\u306f\u3001\u624b\u66f8\u304d\u306e\u30ab\u30fc\u30c9\u3084\u624b\u7d19\u3067\u306f\u306a\u304f\u3001
      \u30e1\u30fc\u30eb\u3067\u7c21\u5358\u306b\u9001\u308b\u3002\uff08\u624b\u66f8\u304d\u304c\u9762\u5012\u306a\u3053\u3068\u3068\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\uff09<\/p>\n

\uff083\uff09 \u4f1d\u3048\u305f\u3044\u7528\u4ef6\u3001\u3042\u308b\u3044\u306f\u5927\u5207\u306a\u7528\u4ef6\u304c\u3042\u308c\u3070\u3001
     \u76f8\u624b\u306b\u30e1\u30fc\u30eb\u3067\u4f1d\u3048\u308b\uff08\u96fb\u8a71\u3059\u308b\u306e\u306f\u5104\u52ab\uff08\u9762\u5012\uff09\u3067\u3042\u308b\uff09\u3002<\/p>\n

\uff084\uff09 \u7d04\u675f\u306e\u6642\u9593\u306b\u9045\u308c\u308b\u5834\u5408\u306f\u3001\u9045\u308c\u308b\u65e8\u3092\u30e1\u30fc\u30eb\u3067\u77e5\u3089\u305b\u308c\u3070
      \u7279\u306b\u6025\u3050\u5fc5\u8981\u304c\u306a\u304f\u306a\u3063\u305f\u3002<\/p>\n

\uff085\uff09 \u65b0\u3057\u3044\u53cb\u9054\u304c\u6b32\u3057\u3051\u308c\u3070\u3001S.N.S\u3084\u30d6\u30ed\u30b0\u7b49\u3067
     \u5b9f\u306b”\u7c21\u5358\u306b”\u4f5c\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n

\u4ee5\u4e0a\u306e5\u3064\u306e\u5177\u4f53\u4f8b\u306b\u3064\u3044\u3066\u3001A\u3068B\u3092\u6bd4\u8f03\u3057\u305f\u3068\u304d\u3001\u79c1\u81ea\u8eab\u3001”\u8eab\u9707\u3044”\u3059\u308b\u307b\u3069\u306e\u6050\u6016\u3092\u611f\u3058\u307e\u3059\u3002\u4e0a\u8a18\u306e\u6bd4\u8f03\u304b\u3089\u3001\u5b9f\u306b\u77ed\u671f\u9593\u306e\u9593\u306b\u3001\u65e5\u3005\u306e\u751f\u6d3b\u306b\u304a\u3051\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u8003\u3048\u65b9\u30fb\u6349\u3048\u65b9\u304c\u6025\u6fc0\u306b\u5909\u308f\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n

A\u3068B\u3092\u6bd4\u8f03\u3057\u3066\u3001\u4e00\u4f53\u3069\u3061\u3089\u306e\u307b\u3046\u304c\u79c1\u305f\u3061\u4eba\u9593\u306b\u3068\u3063\u3066\u3088\u308a\u5e78\u305b\u306a\u751f\u304d\u65b9\u306a\u306e\u304b\u3001\u3053\u306e\u3053\u3068\u306f\u3001\u500b\u4eba\u500b\u4eba\u306b\u3088\u3063\u3066\u8003\u3048\u65b9\u30fb\u6349\u3048\u65b9\u3082\u9055\u3046\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3057\u305f\u4e2d\u3001\u79c1\u305f\u3061\u306f\u3001\u4eca\u518d\u3073\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u6839\u672c\u554f\u984c\u3001\u5373\u3061\u3001\uff081\uff09\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4e00\u4f53\u4f55\u306e\u305f\u3081\u306b\u3042\u308b\u306e\u304b\u300d\u3001\uff082\uff09\u300c\u672c\u5f53\u306e\u610f\u5473\u3067\u306e\u300e\u5fc3\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300f\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u6307\u3059\u306e\u304b\u300d\u306b\u3064\u3044\u3066\u518d\u8003\u3059\u308b\u6642\u671f\u306b\u6765\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u300c\u9053\u5177\u300d(tool)\u306f\u3001\u3042\u304f\u307e\u3067”\u9053\u5177”\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u79c1\u305f\u3061\u306f\u3001\u9053\u5177\u306b\u652f\u914d\u3055\u308c\u3001\u305d\u3057\u3066\u3001\u9053\u5177\u306e”\u5229\u4fbf\u6027”\u306b\u60d1\u308f\u3055\u308c\u3001\u300c\u771f\u306b\u5927\u5207\u306b\u3059\u308b\u3079\u304d\u3053\u3068\u300d\u306e\u9762\u524d\u3067”\u76f2\u76ee”\u306e\u72b6\u614b\u3068\u306a\u3063\u3066\u3044\u308b\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u8aad\u8005\u306e\u7686\u3055\u3093\u3001\u4eca\u56de\u306f\u662f\u975e\u3001\u79c1\u3068\u4e00\u7dd2\u306b\u3001\u518d\u5ea6\u3001\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u30fb\u6839\u672c\u300d\u306b\u3064\u3044\u3066\u6df1\u3044\u601d\u7d22\u3092\u8a66\u307f\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u9858\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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